The Kraken Rum
To create a series of ads, with the same concept. The ad series is to follow the same direction and creative brief as you used to redesign the packaging. This should be considered as the campaign to launch the new product design. Design for both print and online.
To explore and experience in research marketing, and development of an advertising series. It is a way to produce highly creative work in a efficient and effective manner, and to specific design criteria and gain experience in re-sizing ads for the use in different mediums.
This project reflexes the personal aesthetic and skill as a professional designer. Creating solutions, craftsmanship, class performance and professionalism.