The Challenge

Advertising campaign for Folklorama Festival for the up-coming year. Creating a new artwork for the theme graphics based on research. The campaign contains many components that must have a common look that appeals to the target market.

To Explore

To explore nontraditional ways to promote this event, like social media and guerilla advertising. Developing a design system to be used in the creation of event poster, colour print ad, black and white print ad, outdoor advertising, website home page and a spreads.


It includes creative brief, mood board, thumbnails, concept development, prototypes, and artwork of the theme graphics. To Design a presentation in a way that reflex the personal aesthetic and skill as a professional designer.

Annual Report